Digitas India adds Mohammedullah Shaikh and Richa Chugh to key senior roles

Digitas India has made key senior-level appointments at the agency. They have appointed Mohammedullah Shaikh, aka Shariq, as Senior Vice President & Head – Tech Services while Richa Chugh has been appointed as Vice President – Media. The appointments are in line with Digitas India’s plans to strengthen its core product offerings in keeping with the increasing demand for digital technology services & media solutions from the marketplace.

The duo will report to Sonia Khurana, COO of Digitas India.

Shaikh (pictured left) comes with an experience of 22+ years in Technology Consulting and Governance. He will lead all Technology Services mandates at the agency and will work closely with Khurana and Roopesh Pujari (CTO, Publicis Groupe) to bring in the best technology service offering for the clients.

Chugh (pictured right) has over 11 years of experience across various digital media, ranging from creative, to social media, tech, and media planning. She joins Digitas India from Motivator, where she was Digital Head – West region.

Khurana said: “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media and Shariq, with his varied experience in technology bring valuable inputs to the team. It’s also their new, interesting perspectives that are going to be instrumental in further supporting Digitas’ continued performance and execution of our growth plans. We’re thrilled to have them on board!”

Shaikh said: “I’m truly excited to join the talented team at Digitas India and work closely with the leadership. Digitas is already delivering large-scale, enterprise-level solutions for clients in customer experience, commerce, and marketing operations. With its tech-agnostic approach and strong technology services portfolio, I believe it’s the right time to be a part of this experienced team. My goal is to ensure that we develop and execute our long-term strategy in a way that best serves our customers and employees.”

Chugh said: “Unlike TV and offline media, the interplay between creative, tech, SEO, and media planning forms a curious ecosystem and plays a pivotal role in efficient, effective, and holistic brand growth. The leadership at Digitas India understands this very well, and facilitates a complementary partnership between these verticals, which drove me to join them.”

Shaikh has previously been associated with companies like Isobar, Ogilvy, and Interface Communications. He has been instrumental in bringing in digital and tech transformation for some of the clients like HUL, Vodafone, Eicher Motors, Maruti Suzuki, Apple (IndiaiStore), Aviva India, Bira91, Panasonic, Max Bupa, Kia, Reebok, Adidas, Marks & Spencer, Emami, Nat Geo, Fox Life, American Standard etc.

Over the course of her career, Chugh has worked with brands including Nestle, Reckitt Benckiser, Coca-Cola, Bumble, Kia, Bajaj Consumer Care, and Tata Q, among others.