To promote Netflix’s Seoul Vibe GIGIL Philippines brought 80’s priced fuel to 2022
Fuel prices in the Philippines have skyrocketed this year, making Filipinos nostalgic for a time when gas was cheaper. Netflix’s upcoming Korean movie Seoul Vibe was set in 1988, it centers around cars and 80’s pop culture.
So to promote the new series GIGIL Philippines, put up the Netflix Seoul Vibe Gas Station, an ‘80s-themed gas station that sold 1988-priced fuel. With fuel sold at just PHP 7 per liter (roughly USD 0.12), people clamoured to book a slot to gas up at the station via seoulvibe1988.ph. Slots were filled up in just under a minute. After the campaign, Seoul Vibe became the #1 film on Netflix.
Credits
Agency: GIGIL Philippines
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Senior Art Director: JC Aujero
Senior Copywriter: Raphe Ramirez
Assoc Creative Director: Dana De Leon
Associate CD / Copywriter: Soleil Badenhop
Art Director: Pau De Mesa
Junior Art Director: Dominique Placer
Junior Art Director: Lou De Jesus
Account Director: Micco Balana
Account Director: Abi Reyes
Strategist: Phyllis Ong
Editor: Joseph Linga
Managing Partner: Jake Yrastorza
Strategy Director: Nanais Hernandez
Account Manager: Anastasia Dysangco
Account Manager: Jus Patacsil
Account Manager: Rosie Ronquillo
Other credits
Client: Netflix Philippines
Stef Pajarito, Daphne Ng
Media Director – Margie Husmalaga
Media Manager -Kyle Sy
Producer – Sasa Abella
Assistant Producer – Denise Elizon
Production Design: Roma Regala and Artillerie Media
Web Dev: Barkero Developers
