Godrej & Boyce pays tribute to the engineers shaping the nation in new Creativeland Asia film
Godrej & Boyce, the flagship company of the Godrej Group, celebrates the ingenuity of Engineers for helping build a world that works for generations to come in their most recent film. Created by Creativeland Asia, the film pays tribute to the diverse engineering streams which are vital in building the nation, thus helping India move towards being the next global superpower.
Godrej & Boyce, through this film, showcases its engineering prowess by featuring its own engineers that are making a difference to this world one contribution at a time. From engineers that have worked on towards developing eco-friendly batteries that can be recycled, to creating the newly launched Insulicool – a device that helps diabetic patients live a better life and engineering feats that have reduced the time taken to produce railway coaches by 50%. It also showcases unique engineers’ profiles such as their environmental engineer who actively works towards conserving mangroves, our blue carbon guardians.
Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights, Godrej & Boyce, says: “Engineers use their ingenuity to creatively find solutions and innovate with passion. Godrej & Boyce, an engineering conglomerate has been pioneering progress for generations credit to our engineers who believe in making the world better. From preserving the planet, to creating solutions that enable healthier lives and even supporting the country’s infrastructure the engineers at G&B have done it all. Through this film, we celebrate the contribution of every engineer who works tirelessly towards building the nation, preserving the planet, and enriching our lives, every day.”
