LIA releases first round of shortlists: 26 entries from Asia make the cut
London International Awards has revealed the 2022 Shortlists for Creative Use of Data, Health & Wellness, Pharma & Medical, Health & Wellness – Craft, Pharma & Medical – Craft and Transformative Business Impact. Across the four juries 201 entries have been Shortlisted, with Asia scoring 26 Shortlists, led by India with 14.
Leo Burnett India has performed well at the first shortlist stage with 7 shortlists, half of India’s. China has scored 4 Shortlists, Singapore (3), Korea (2), Japan (2) and Thailand (1).
Health & Wellness Jury President: Tim Hawkey, Chief Creative Officer at AREA 23, said: “More often than not, our votes were pretty unanimous. When there was a discussion, it was a great safe space to disagree with each other and come to an agreement.”
Laura Florence, Executive Creative Director at Havas Health & You presided over the Pharma & Medical Jury, reflecting on the final discussions she said, “The best thing in my jury were the discussions. And the arguments made us think.”
After three long days of chairing the Health & Wellness – Craft and Pharma & Medical – Craft juries, Collette Douaihy, Global Chief Creative Officer at Dentsu Health, said: “Lots of great conversation. We took our time. We made sure we gave every piece the time it deserves.”
At the conclusion of the inaugural Creative Use of Data and Transformative Business Impact judging, Jury President, Adrian Mills, Lead Partner, Creative Brand Advertising at Deloitte Digital, said: “There was sharing of values, sharing of standards and a real diversity of opinions which meant that the best work has come to the top.”
Terry Savage, newly appointed Chairperson attended LIA judging for the first time, said: “This in my first experience at LIA judging it became clear to me that no pre-judging and the fact that juries see every piece of work in the category strengthened the discussion and decisions in an incredibly positive way.”
With four juries complete, LIA has had an excellent first days. Barbara Levy, LIA President, said: “This year, as in years past, we have phenomenal juries. The sense of excitement as the jury came together again onsite to judge and award the best work was palpable. We are very excited to see the work that have come through in the different shortlists.”
View all Shortlisted entries released thus far with media and full creative credits – https://2022.liaentries.com/shortlist/.