Wolf BKK’s latest Central Department Store campaign speaks the language of watch lovers
Wolf BKK’s latest campaign, speaks the language of watch lovers for the Central Department Store’s, Central International Watch Fair 2022.
For watch enthusiasts, the value of a timepiece might not be about its ability to tell time after all. It’s the beauty that lies within the unique craftsmanship of the watch. It’s the stories that come with every touch, sound and sight that speak to them. It’s the thoughtful features that let you do the things you didn’t think you’d want a watch to do. It is this that make us fall in love with with the watch we choose to have.
Through the eyes of a female secret agent who was given the option of choosing between a high-tech gadget watch that she knows will help her on several impossible missions and a traditional watch, the film highlights how a watch can say a lot about a person. Wolf BKK, along with Fimidi Hutton have created this film that understands that a watch isn’t simply just a watch, it’s a reflection of its owner, resonating their sense of style, what they are and even who they want to become. The Central International Watch Fair 2022 invite you to come discover the watch that defines you best from the endless selection they have to offer.
Credits
Client: Central Department Store
Product: Central International Watch Fair 2022
Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Creative Director: Kanit Mingmuang
Art Director: Suvipa Tachaplalert
Copywriter: Supakit Sukaroj
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn, Benchawan Ngamjiradawong
Agency Producer: Chanapat Srabua
Production Company: Fimidi Hutton
Director: Paphangkorn Punchantarak
