Sujith Rao joins Publicis Groupe Southeast Asia as Managing Director for Publicis Commerce

Publicis Groupe Southeast Asia has appointed Sujith Rao as Managing Director of Publicis Commerce.

Based in Kuala Lumpur, Rao will work with Publicis Groupe’s network of agencies and practice areas across the region. He will orchestrate a deeper connection between the Groupe’s commerce strategy and solutions with our creative, media, performance, and production capabilities, delivering data-driven end-to-end consumer journeys that are optimised towards sales and business growth for our clients. Rao will report to Ian Loon, who recently expanded his duties as Chief Transformation Officer for Publicis Groupe, Southeast Asia.

Loon said: “We are delighted to have Sujith captain and grow our highly ambitious Publicis Commerce journey. His credentials as a solutions architect, problem solver, and people connector will enable the Groupe’s ongoing transformation agenda while delivering innovative commerce solutions that marry brand building and conversion for our clients across the region.”

Prior to joining Publicis Commerce, Rao held roles at Travelguru.com, Cbazarr.com, and IPG Mediabrands, and was most recently the Managing Director at Reprise Digital. He brings a wealth of experience with a proven track record of growing new revenue streams through the launch of innovative products and solutions, rooted in data and analytics.

Rao said: “I am excited and honoured by the opportunity to work across multiple markets, brands, and capabilities, driving the evolution of Publicis Groupe’s commerce offering in Southeast Asia. Our global investments, locally relevant solutions, and the Groupe’s Power of One ethos are the perfect framework for crafting bespoke digital commerce innovations, and I am ready to get started on this journey with our clients.”