Redhill, one of the fastest-growing full-service global communications agencies, has announced the appointment of Farah Zuber as Senior Director for their operations in Malaysia.
Additionally, Zuber will support the agency’s leadership team at its Singapore headquarters, particularly in the areas of Technology and Finance. In this dual role, she reports to Umesh Nair, Deputy Managing Director at Redhill.
“We are excited to have Farah on board. Her extensive familiarity and experience in Malaysia add great depth to our operations and will be instrumental in our regional expansion, especially as our offerings and client portfolios continue to grow exponentially. She has a proven track record of planning and executing impact-driven campaigns across various sectors. Her capabilities and expertise will be invaluable as Redhill continues to pursue new heights,” said Nair.
Zuber has been in the public relations industry for over 12 years, specialising in integrated strategic communications and brand reputation development and management. She has managed high-performing teams and led operations in multinational agencies. Zuber also has extensive experience in driving cross-media creative executions informed by data. Before joining Redhill, she set up a regional agency in Malaysia from the ground up. Besides technology and finance, Zuber has worked with brands in the property, lifestyle & hospitality, oil & gas, government, and healthcare sectors.
Zuber said: “I look forward to bringing my expertise to grow Redhill’s Malaysian operations while capitalising on emerging opportunities across the region. As data will play a stronger role in brand and reputation strategies, we are better positioned to create more bespoke and personalised solutions for our clients. Redhill is on a consistent growth trajectory; I am excited to be part of the team as it continues to strengthen its presence globally.”
Since its founding in 2014, Redhill has been offering public relations services and integrated communications solutions to local and international clients by leveraging its continuously growing global network. Over the last year, Redhill has tripled its revenue in Malaysia and doubled its team. Redhill’s client portfolio in Malaysia includes brands such as Nokia, Homage, edotco, NTT Data, RHL Ventures and MDEC. Most recently, Redhill was awarded the Southeast Asia Consultancy of the year at the SABRE Awards Asia-Pacific 2022.