SangSom Thai Rum and Sour Bangkok strike back at cheating reseller with ‘The Reverse Auction’
We’ve come to the era when the world’s economy is facing non-stop rising prices. SangSom, the No.1 Thai rum brand also found out that someone has resold the ‘Moon Tent’, the brand’s Limited Edition premium giveaway, at an unacceptablely high price. For this shocking reason, the brand must help save their fans’ wallets, with a real-time response.
SangSom partnered with Sour Bangkok to create the “Reverse Auction” the more you bid, the lower the price – to counterback the cheating reseller. The auction will be held LIVE with all netizen fans joining together. Within 60 seconds, the lowest bidding winner can get the tent at that price. Atlas, all consumers are welcome to buy the tents at this same price on online shopping platforms. Stay tuned for the exciting reverse auction on October 27th at SangSom Fanpage.
Credits
Client : SangSom
Agency : Sour Bangkok
Co-Founder / Executive Creative Director : Damisa Ongsiriwattana
Co-Founder / Managing Director : Pimmard Leenutaphong
Creative Director : Kusuma Ruchakityanon
Art Director : Montol kawjang / Nutnaree ruongpanyaroj
Copywriter : Kusuma Ruchakityanon / Padcha Tanviruch / Tevit Phadungnanon
Designer : Montol Kawjang
Account Director : Somruetai Sanchayakorn
Account Executive : Thapanee Vonghirunyika
Media Director : Napas Warasestasak
Digital Planner : Panicha Prasitanond
Media Buyer : Jiraphat Chaithongkham / Ramida Chittragorn
Media Performance : Natthanicha Punakaputra
Producer : Wuttipon Thanopajai / Sunaree Doungkai
Editor : Panuwat Thonglo
