Dentsu Redder Vietnam has won its fifth Creative Agency of the Year award at the recent 2022 MMA Vietnam Smarties Awards.
The creative agency took home two Golds for Ms Bach Tuyet: Comeback to Mom’s Lullaby and Biti’s Hunter: The first Ever eCommerce Campaign Tailored for Gen Z the Spiritual Followers. They also won two Silvers for Head and Shoulders: 1 Brand, 100 Names, 1 Solution.
“We are very proud to win Creative Agency of the year for the fifth time. The team and I are incredibly proud of our big achievement and to be recognized for our efforts. In an industry that depends on creativity and innovation, we take pride in delivering exceptional levels of service with the highest standards at dentsu.” said Sanjay Bhasin, CEO dentsu Thailand, Vietnam and Myanmar.
The evening also saw dentsu X winning a Bronze for Generali: Loi Cau Hon Thu 2; dentsu mcgarrybowen scoring a Silver for Pernod Ricard: Know Your Whisky, Get Your Rewards and Zespri Kiwifruit; dentsu Redstar sweeping four Golds, a Silver and two Bronzes for Heineken Silver: The Hunt for Smooth Gears and eKoins: Brewing and Experiencing Heineken in the Metaverse and Strong Bow Chilly Beach.
Smarties Awards is an annual competition that honours outstanding innovation and creativity resulting in significant business impact. It recognises creativity, and innovation celebrating the future of marketing excellence. The award is the world’s only innovation award recognising leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing.