Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Nick Morrissey, executive creative director and partner at MIRIMAR Creative Group, Los Angeles.
Winner: NRMA Insurance ‘Duel‘. This was a delight to watch. A big platform-y idea, brought to life beautifully with just the right balance of simplicity and theatricality. Offsetting the most dire of topics with playfulness and whimsy cuts through so much more than doomsday stuff. And obviously gives NRMA a never-ending role. I love the way it escalates with the score, the little moments of nature and humanity. It’s a big production with elegant restraint, which is often hard. Well done all involved. I wish all ads were like this, until then, I’ll be here re-watching this one. READ ON…