Disney and Flux Animation Studios partner up to create new 2022 Christmas campaign ‘The Gift’

Disney has released a magical new Christmas advert to mark the holiday season, supporting long-term charity partner Make-A-Wish. “The Gift” is a two-minute animated short, produced by Flux Animation, that celebrates the comfort that storytelling brings families during times of change and how it deepens their bonds through togetherness.

 

The advert is the final instalment of Disney’s ‘From My Family To Yours’ trilogy, which premiered on Wednesday 2nd November 2022 across TV and Digital plus Disney’s own channels in 46 countries across Europe, North America, South America, Africa and Asia.

‘From Our Family To Yours’ – A Trilogy

Disney’s first ever Christmas advert ‘Lola’ was released in 2020. In this first instalment, fans were introduced to Nicole and her grandmother, Lola, and watched how their bond deepened as festive traditions were passed down through the generations.

Last year’s sequel, ‘The Stepdad’ followed a grown-up Nicole and her own children, Max and Ella, who welcomed stepdad Mike into their home. At the heart of the story was a very special storybook that celebrated the magic that small moments like reading together creates for families.

Both the 2020 and 2021 adverts reached over 184million views worldwide combined.

This year, the family prepare for another festive period and the touching arrival of a new baby.

Says Sarah Fox, VP marketing and comms, Disney Consumer Products, EMEA: “For the last three years millions have watched our characters in our ‘From Our Family To Yours’ animated series, as they spend time together building connections and making memories. We set out to create a family unit that would resonate with audiences world-wide. We are truly grateful for the support we have received for this festive campaign and hope that families and fans enjoy this fitting, heart-warming final instalment of the trilogy.”

“The Gift” has been developed and produced by Disney’s Consumer Products, Gaming & Publishing creative team, led by Angela Affinita, director of brand marketing and creative, in partnership with Flux Animation Studios in New Zealand.

Disney EMEA – Client
Angela Affinita – Director of Brand Marketing and Creative
Kiri Hammond – Executive Producer
Sequoia O’Sullivan – Producer
Freya Boisonade – Producer

Flux Animation – Production Company
Laban Dickinson – Director
Joshua Forsman – Executive Producer
Jeremy Ball – 3D
Jonathan Pacou – 3D
Conrad Crooks – 3D
Chaz Holland – 3D
Lucius Koh – 3D
Shuo Liu – 3D
Layla Viscu – 3D
Jayden Lee – 3D
Harrison Wiltshire – 3D
Shannon Fahey – 2D
Lynn Choi – 2D
Shane Taylor – 2D