Publicis Groupe Indonesia grows leadership and creative teams with four new hires

Publicis Groupe Indonesia grows leadership and creative teams with four new hires

Publicis Groupe Indonesia has announced four new hires across its creative and digital agencies. Joining the leadership team are Yusdina Fibriyanti as General Manager, Leo Burnett and Nilakshi Medhi as Head of Strategic Planning for Publicis Communications agencies. Also joining the team are Tushar Sawant as Senior Creative Director and Netra Natrajan as Associate Creative Director at Leo Burnett Indonesia.


Fibriyanti (pictured top right) previously served as Interpublic Group of Companies (IPG) Country Lead and has significant experience across client sectors in Indonesia. Medhi (pictured top left) has 15 years of experience unlocking growth strategies for brands and businesses. Working across markets and categories, she has been part of the transformational integrated hubs of Ford and Suzuki in India, which brings together capabilities in strategy, media, digital and experiential marketing. She joins from Wunderman Thomson Indonesia.

“We continue to bring on board talent with diverse experiences and skillsets to match the momentum and scope diversification we are seeing across our creative and digital mandates. Thanks to our ‘Power of One’ model, Publicis Groupe Indonesia is leading the way when it comes to providing integrated client solutions that bring together the best of our creative and digital talent across the Groupe,” said Sony Nichani, CEO of Publicis Groupe Indonesia.

Medhi said: “I’m excited to join Publicis Groupe, as their work reminds us that advertising has the power to transform lives and the world. I am looking forward to partnering with our clients to build inspiring brands and businesses that are future-ready with human stories at their core.”

Sawant (pictured bottom left) joins from DDB Mudra India, where he won significant creative accolades for his work across many clients. He will support Ravi Shanker by working on Mondelez brands for Southeast Asia. Natrajan (pictured bottom right) joins from 22 Feet Tribal India and will be working on clients including Kraft Heinz and McDonald’s.

Natrajan said: “Publicis Groupe and Leo Burnett have always delivered great creative work consistently in Indonesia. As a young creative, it’s always aspirational to play a small role in their legacy and I’m thankful for the opportunity. The HumanKind philosophy that is brought alive through the ‘Power of One’ approach is a very potent playground for any brand, client, and creative who wants to drive big meaningful work. “

Ravi Shanker, Chief Creative Officer at Publicis Groupe Indonesia said: “Clients are looking for braver ideas given the economic uncertainties. In this time, there is immense opportunity to work on cross-platform ideas, which help conversions rapidly but also build brands over time. Tushar and Netra are both experienced cross-platform storytellers whose ideas drive impact – we’re thrilled to welcome them to our team.”