Hakuhodo launches specialized integrated media business organization Hakuhodo International Media Taiwan (HIMT) in Taiwan
Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce the launch of Hakuhodo International Media Taiwan (HIMT), a horizontal organization specialized in integrated media business that will mobilize the media solution functions of the Taiwan Hakuhodo Group and the Growww Group.
In recent years, integrated solution services, including specialized media planning and advanced digital marketing, have become essential in the Taiwanese market due to rapid changes in the business environment primarily driven by media diversification and digitization.
The newly launched HIMT, led by Chairman Vince Cheng, will bring together the media functions of full- service media agencies with an established track record of excellent client relationships in the market including Hakuhodo Zeta of the Taiwan Hakuhodo Group and 2008 Media of the Growww Group, as well as the media functions of Hakuhodo DY Group digital marketing agencies DAC Taiwan, MESh+, and Unisurf. As the newest media organization in Taiwan, HIMT will offer media-driven solutions for the diverse challenges clients face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.
HIMT is also planning to leverage data and new marketing tools that fuse media and technology together in integrated media solution offerings, from systematic and scientific media planning to cross-media integrated solutions, such as TV and digital.
The Taiwan Hakuhodo Group and the Growww Group are committed to combining their strengths to create synergies and contribute further to clients’ businesses.
In 2020, Hakuhodo acquired a majority stake in the Growww Group, making it a consolidated subsidiary.