John Lewis launches highly-anticipated 2022 Christmas film ‘The Beginner’ via adam&eveDDB

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UK retailer John Lewis has launched its highly-anticipated 2022 Christmas campaign by adam&eveDDB, London and produced by Biscuit Filmworks UK.


This year’s Christmas ad ‘The Beginner’ tells the story of a big-hearted man who takes up a certain new hobby a little later in life than you’d expect.

Although he struggles initially, he never gives up – despite the bumps and scrapes. And, after a few weeks, he begins to get the hang of it.

But then, with a ring of the doorbell, it becomes clear what – or who – all his efforts have been for. Because it’s what we do that matters most.

The soundtrack for the spot is a cover of Blink-182’s “All the Small Things,” performed by Mike Geier.

Brand: John Lewis
Customer director: Claire Pointon
Head of brand and marketing: Rosie Hanley Advertising lead: Emma Wood
Senior advertising manager: Holly Kicul

Agency: adam&eveDDB
Chief creative officer: Richard Brim
Creatives: Edward Usher, Xander Hart, Richard McGrann, Andy Clough
Creative Directors: Matt Gay, Feargal Ballance
Agency Producer: Sally Pritchett
Assistant Producer: Charlotte Ellison
CSO: Martin Beverley
Planning Partner: Hugh De Winton
Senior Planner: Sian Iles
Project Managers: Alice Southam, Ian Hughes
Social Director: Phoebe Wright
Social Manager: Osob Yusuf
CEO: Tammy Einav
Managing Partner: Sarah Coleman
Business Director: Betsy Bluer
Account Director: Cicely Milsom
Account Manager: Carrie Pollock
Business Affairs: Jamie Hirst
Design: King Henry
Designer: Dave Robinson
Social Production: Cain & Abel
Producer: Richard Bailey
Head of Motion Graphics: Ed Christie
Motion Fesigner: Curtis Reeves

Media agency: Manning Gottlieb
Executive director: Geraldine Ridgeway
Business director: Melanie Dixon
Account director: Callum Newbury

Production company: Biscuit Filmworks UK
Managing Director/EP: Rupert Reynolds—Maclean
Executive Producer: Sam Chitty Producer: Lee Groombridge
Production Manager: Davina Abrahams
DOP: Daniel Landin
Production Designer: Jon Henson
Costume: Lucy Hagan

Editing Company: Work Editorial
Editors: Rich Orrick, Art Jones
Edit Assistant: Miles Watson Producer: Charlie Dalton

VFX: Nineteentwenty
VFX Producer: David Keegan
VFX Supervisor: Ludo Fealy VFX shoot supervisor: Rod Norman
VFX Artists: Jamie Stitson, Adam McHale, Alejandro Marzo, Yanru Yin, Tijan Holder, Emily Govinden, Matt Hutchins
Data Operator and 2D Artist: George Rankin
Digital Matte Painting: Benita Winckler

Colour grading company: Time Based Arts
Colourist: Simone Grattarola
Executive Colour Producer: Dan Kreeger Production assistant: Angie Broomfield
Color Assistants: Max Ferguson-Hook, Sharon Talbott

Music Supervisor: Toby Williams @ Leland Music
Audio Post-Production: Factory Studios
Sound Design and Mix: Anthony Moore, Jack Hallett
Audio producer: Ciara Wakley