Amelia Peng and Hendero Fin join the Lion & Lion team as new Business Directors for Malaysia and Singapore respectively

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Amelia Peng and Hendero Fin join the Lion & Lion team as new Business Directors for Malaysia and Singapore respectively

Lion & Lion has welcomed new team member Amelia Peng as Business Director for Malaysia, while Hendero Fin relocates to Singapore as Business Director for the Singapore market to meet clients’ growing demands.


Both will report to John Campbell-Bruce, Lion & Lion’s Regional Managing Director, and will focus on creating and strengthening client relationships in their respective markets while ensuring that the finest of data-integrated creative solutions remain at the core of all client services.

Peng (pictured left) joins Lion & Lion as Business Director in Malaysia as the newest member of the senior management team. Peng has been involved in branding and advertising for more than 15 years, working for both clients and agencies. For several businesses, including Petronas, Grab, Nestle, Proton, AIG, Shell, Astro and Maybank, she has served as team leader for the client servicing division. After building her resume in branding and advertising, she spent a few years leading the marketing and strategy teams for companies like Disney and BookXcess before putting her attention back to what she truly loves: Advertising.

“It’s been such a warm welcome to the den. I thoroughly believe that a happy and engaged team will be inspired to do great work. Such a team requires a good leader who isn’t afraid to get their hands dirty while leading the team through challenging times. Armed with my experience, I can’t wait to learn more from my team members. I am also confident that we will be able to enhance Lion & Lion’s status as a place where impactful and meaningful solutions are created for our clients,” says Peng.

Campbell-Bruce said: “Amelia has integrated well with the Lion Malaysian team. She has quickly established herself and is already driving the business forward. We are very happy to have her on board and I am excited to see how she will help continue the agency’s rise in 2023 and beyond, in line with our expansion strategy. Welcome to the den, Amelia!”

After managing the Indonesian market for almost two years, Fin (pictured right) has relocated to Singapore to oversee Lion & Lion’s client servicing there. During his tenure as the Business Director of Indonesia, Fin oversaw the growth of the market with new wins such as biotechnology company Novozymes, and consumer brands Cool Air and Doublemint under Mars Wrigley.

Fin is an advertising veteran, with 12 years of experience split evenly between Kuala Lumpur and Jakarta. He has managed clients from a range of industries, from telecommunications to consumer products. His portfolio includes well-known Indonesian and international brands such as Diageo, Indosat Ooredoo, Marlboro, Lazada, Redoxon and Mars Wrigley.

“I am embracing this new role for two great reasons ‒ personal growth and to bring Lion & Lion even further ahead in Southeast Asia. I aim to grow Lion & Lion’s business here in Singapore, and in the near future, introduce a hub and spoke model to our potential clients in the region. Because of the multiplicity of nationalities and cultures we represent, our people are our most valuable asset, giving Lion & Lion an advantage in offering seamless and comprehensive solutions to our clients.” says Fin.

Campbell-Bruce said: “Fin has been a strong leader for the Indonesian business over the past two years. He came in as a Client Director, and quickly established himself as an effective marketer and leader. He has shown great determination, talent and smart business acumen, which saw him promoted to Business Director. I am extremely excited to see him continue his development and take over the helm of the Singapore market, which is a core market for Regional networks like Lion & Lion. He will focus on expanding the business and team to unlock both new local and regional brands. The best is yet to come!”