Edelman has announced the return of Amanda Koh to the agency. She will lead the company’s technology sector in Singapore as Head of Technology. With nearly two decades of experience across consumer and enterprise technology and telecommunications companies, Koh will be building on the agency’s strong technology sector capability and expertise. She will report into Julia Wei, CEO of Edelman Singapore.
Her appointment highlights Edelman’s focus on the role the sector and its innovations are playing in society and business. In its recent 2022 Trust Barometer Special Report on Technology, the company found that while product innovation and competence have powered Tech’s high trust levels in years past, increasing geopolitical challenges, a growing divide between developing and developed markets and a lack of societal leadership in the sector are putting Tech’s high trust at risk.
Wei said: “I am thrilled to have Amanda return to Edelman to lead our teams in a very pivotal moment in time for the technology sector, amidst increased expectations for technology leaders to communicate the societal impact of innovation and address concerns on issues like data privacy and automation to build trust.”
“Amanda will be instrumental in Edelman Singapore’s next chapter of growth and innovation – both for our culture and our capabilities, as we continue to bolster sector specialism in areas like technology.”
Koh has returned to Edelman after seven years in-house, most recently as Asia Pacific & Middle East Head of Marketing and Communications at Vodafone. She had previously spent nine years at Edelman – both in Singapore and Sydney. In this time, she was responsible for leading key client relationships across Edelman’s spectrum of offerings, from media relations to content and digital.
Koh said: “Edelman was the place where I fostered my love of technology, especially its far-reaching impact on societies, workplaces and business. It is therefore incredibly exciting to get the opportunity to return and lead the growth of Edelman’s technology sector, working technology companies and leaders to deliver on people’s expectations for societal impact and responsible leadership.”