Hugosave, Singapore’s first Wealthcare and savings app, has announced the appointment of Grayling Singapore and PurpleClick Media to lead the brand’s public relations and performance marketing activities respectively.
“Hugosave is a fast-growing fintech company and since our launch in 2021, we’ve helped over 60,000 clients in Singapore optimise their finances. We are excited to be working with Grayling Singapore and PurpleClick Media to build a strong brand and platform reputation for Hugosave in Singapore and beyond. With their deep knowledge of brand and consumer insights, we will be able to better connect with local audiences and encourage them on their wealthcare journey by saving little, often and early,” said Head of Growth and Marketing, Kevyn Eng.
Grayling Singapore will support Hugosave in its communication efforts locally, including strategies and initiatives to elevate the local start-up’s overall brand and corporate image as a leading Wealthcare® companion for Singaporeans.
Danny Tan (pictured right), Managing Director, Grayling Singapore, said: “We are proud to partner Hugosave in its mission to encourage Singaporeans of all generations to spend, save and invest wisely and confidently. It is not often that agencies get the opportunity to work with clients that are as driven by their purpose as the team at Hugosave is, and we are confident that earned storytelling will play a critical role in helping the brand to stand out in the exceedingly competitive personal finance space.”
Selected for its industry reputation and creativity, PurpleClick Media will be working with Hugosave on promoting the brand’s platform through innovative digital marketing solutions. The multi-award winning agency will spearhead advertising campaign strategy, media buy, design and management, and influencer relations, amongst other digital marketing activities.
“We are delighted to be a part of Hugosave’s growth as they revolutionise the fintech industry. We look forward to leveraging our user-driven insights to encourage meaningful interactions with users as they embark on their personal finance journey with the platform,” said Rosalind Tan (pictured left), Chief Executive Officer, PurpleClick Media.
These appointments come as the Singapore-based fintech start-up looks to widen its product offering by providing additional wealth management products on its app and expand operations within the region in 2023.