Ogilvy’s Content Force and Livon have created this #KeepAbreastAndLivon campaign which emphasises the importance of breast cancer self-check for every woman. The 40-second video has creatively linked the brand’s biggest asset, hair, to the cause by reimagining double donut buns as breasts.
Did you know? One woman in India is diagnosed with breast cancer every four minutes! Marico Limited’s hair serum brand, Livon, has thrown light upon this staggering statistic through an engaging self-check guide to prevent breast cancer. Staying relevant to the brand’s target audience comprising of women in the age group of 18 to 35, Livon has accurately demonstrated the process of checking for breast cancer.
The thumb-stopping video reiterates why every woman in India must practice self-check. With the hashtag #KeepAbreastAndLivon, the brand urges women to check for breast cancer every month in an effort to beat the disease. The video has received appreciation from Livon afficionados across the country.
The brand has partnered with Dr. Lakshmi Sukumaran, a breast cancer survivor herself, to guide followers in the right way to self-check. A cardiac anaesthesiologist, her areas of interest include paediatric and adult cardiac anaesthesia, heart transplant and minimally invasive procedures.