Pieter-Jan de Kroon, CEO of Entravision MediaDonuts, named Singapore Business Review’s Advertising Executive of the Year
Entravision MediaDonuts CEO Pieter-Jan de Kroon took home the Advertising Executive of the Year award given by the Singapore Business Review (SBR), which recognizes Singapore’s most exceptional business leaders.
The SBR Management Excellence Awards 2022 held recently at the Shangri-La Singapore is a toast to the most outstanding leaders for their hard work and dedication that brought tangible contributions to their businesses.
“It’s a great honor to receive this award,” de Kroon said during his speech. “It is a recognition of our accomplishments as a team in APAC! I would like to thank our outstanding team for believing in our project. I’m very proud of what we have achieved together so far and look forward to keep pushing boundaries together.”
de Kroon’s win is a testament to his leadership and the successful journey of Entravision MediaDonuts into becoming an esteemed player in the digital advertising industry. The acquisition of MediaDonuts by Entravision, a diversified global advertising, media, and ad-tech solutions company headquartered in Los Angeles, USA, and publicly listed on the NYSE in July 2021, further solidified this position and brought the company even bigger successes.
Entravision MediaDonuts adds value to advertisers through the three pillars on which it is founded: Social Media, Retail Media, and Performance Marketing. In the last five years, the company has expanded its operations to 9 countries in Asia-Pacific and secured strong partnerships with big tech platforms like TikTok, Twitter, Spotify, and Criteo, among others. For 2023, Entravision MediaDonuts is focused on expanding its portfolio with more platforms and acquiring new markets.
Says de Kroon: “Our strategy for the coming years will be to continue building our product offering and capabilities within these three pillars while continuing to expand geographically. In a nutshell, we will be bringing our existing partnerships with big tech platforms to new markets and new platforms to our existing markets.”