John Campbell-Bruce promoted to Regional Managing Director, Lion & Lion Southeast Asia

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John Campbell-Bruce promoted to Regional Managing Director, Lion & Lion Southeast Asia

Lion & Lion has promoted John Campbell-Bruce to the position of Regional Managing Director, Head of Client Service, leading the client service teams across the region in Malaysia, Indonesia and Singapore


Campbell-Bruce will further strengthen the agency’s one-company regional approach, offering the best integrated solutions to client partners. Campbell-Bruce will report to Lion & Lion’s Chief Executive Officer, Fredrik Gumpel.

Campbell-Bruce brings with him a wealth of expertise in strategy, account management and delivery. After spending 15 years working in Australia across digital, traditional and media publishing, he moved to Indonesia 3.5 years ago and assumed the position of Managing Director for Lion & Lion Indonesia. He has worked at some of the biggest companies in the world across a variety of industries, including but not limited to: Microsoft, Hyundai, Kia, PepsiCo, Commonwealth Bank, Westpac, American Express, Tourism Tasmania, Unilever, Blackmores, Nokia and Diageo.

Campbell-Bruce’s broad and integrated experience allowed him to make an impact on the Indonesian business from the outset and guided the business through the pandemic and has transformed the Indonesian business where it is now primed for further growth and success in 2023 and beyond.

“The last 3.5 years have been transformative for me personally and professionally. I am very excited about my new responsibilities where I can drive growth for the Lion & Lion network and effect new ways of working across the current three markets. I feel very at home at Lion & Lion, and I am determined to assist the agency network in achieving our aggressive expansion goals across ASEAN. Exciting times ahead!” says Campbell-Bruce.

Gumpel said: “I’m very happy to see John take this next step in his career. It’s well deserved as John has grown tremendously as a leader over the last 3.5 years where he’s really taking the step from being a marketing leader to becoming a strong business leader. With John’s positive attitude, his dedication and wealth of knowledge on how to drive client service organizations, I’m excited to see him take this next step into a regional role where we as an organization can leverage his capabilities and leadership on a broader scale.”

Reporting to Campbell-Bruce will be the newly appointed Business Directors of Malaysia and Singapore, Amelia Peng and Hendero Fin, who will focus on developing and strengthening client connections as well as unlocking new local and regional brands in their respective regions.