Nreal releases a Christmas campaign with F5 Shanghai showing how to use technology to keep love unchanged after 3 years of isolation
F5 Shanghai has created this Nreal Air holiday commercial in the US market. It’s a pair of AR glasses that offer cinema-grade visual experiences with 201-inch virtual screens.
In what feels like an indie movie scene, we meet a family of four, who visits an elderly home. They’re there for Nick’s grandmother but his dad, Sam, warns that she’s been getting worse. A heartbreaking moment later, we realize just how bad it has gotten when she can’t recognize her grandchildren, let alone her own son. Nick and Sam, who clearly don’t see eye to eye (Nick, an almost-adult-soon-to-move-out son and Sam, a somewhat-controlling- can’t-let-go dad) get frustrated and Nick storms out of there. Only… When he returns later that evening, the car is packed to the brim. He’s up to something…
London actors Orla O’ Rourke, Alan McKenne, Norma Attallah, Mila Lieu, and Raiko Gohara are in the lead roles of this rare ensemble piece about losing and finding each other.
Olivia Hope Stockwell, Head of Global Marketing & Brand at Nreal, said: “The purpose of technology is to help people live a better life. Through this heart-warming commercial, we want to deliver a message that memory is the best gift to your loved ones, especially those you haven’t met in person for 3 years, and we also hope that our products can make everyone’s Christmas special.”
Adams Fan, the CCO of F5 Shanghai, said: “We got the idea when we know the reality in the US, which is after 3 years, as pandemic fears and isolation have ebbed this year, most are ready to visit their loved ones for a big family reunion. But sadly time had taken away many valuable moments, and many good memories as well, the product can be a solution to get those valuable feelings back as it can create an immersive experience.”
Director Sune Sorensen said: “Working with Adams Fan, the agency and the client was such a joy. The creative collaboration was phenomenal because of the freedom of the project. The willingness to take chances, to shape the script, and to not be stifled by old formats or safe bets, was at the forefront from the beginning. This level of trust and engagement is rare today – and worth maintaining.”
Credits
Client: Nreal
AGENCY: F5 Shanghai
CCO | Adams Fan
Senior Planner | Irene Chen
Account Executive | Louis Yang
Senior Art Director | Hua Yue
DIRECTOR: Sune Sorensen
DOP: Rasmus Heise
TALENT: BN Casting, London P
RODUCTION: Sorensen Films
CO-PRODUCTION: Papaya Films
EDITORIAL: CUT + RUN
POST PRODUCTION: Televisor
SOUND DESIGN: Sine Audio
MUSIC: Sorensen Films
