CJ WORX Bangkok takes to the streets to promote Louis Adhesive Carry Handles

CJ WORX Bangkok has recently released an impactful activation for Louis Adhesive Carry Handles. The message of the campaign is to strengthen the benefit that  Louis Handles can carry anything.

The creative team from CJ WORX Bangkok was sent out in Bangkok with carry handles to show that, with Louis handles, it didn’t matter if the product size was large or small.

An adhesive carry handle is known to a limited degree in Thailand, yet the product is attractive by its high convenience when it comes to hauling – It’s easy to use, carry, hold, and effectively leverage weight.

The ambient campaign humorously shows that these carry handles can carry anything throughout the country. The objects chosen were categorized into three categories:

1) The bag-shaped or box-shaped objects (e.g., buildings, billboards, houses, postboxes)
2) The seemingly-floating objects (e.g., flyover bridges, basketball backboards, barriers, a built-in box in the building’s exterior)
3) The weighted objects (e.g., boxes, cartons, chairs, utility hole covers).