New Year is a time for reflections and resolutions. Tapping into the insight that most people forget their resolutions and fail to keep them, creators from Lion & Lion launch the Resolutions NFT Series, a tongue-in-cheek limited edition art collection that integrates motion graphics, generative art, original digital music creation and typography design. Each NFT art will serve as a smart contract for the collectors to own a New Year Resolution that speaks to their hearts and to bind themselves to them.
As a leading agency network in Southeast Asia known for its ability to integrate data with creativity, data and research have been the foundational bedrock leading to the creation of Resolutions NFT Series. The team combed through global data on the most popular New Year resolutions from 2019 to 2022, looking at Top 10 resolutions that people fail to keep and are most likely to be repeated again the following year, before converting them into NFT Art.
Cheelip Ong, Regional Chief Creative Officer of Lion & Lion, said: “With the abundance of artists and creators in our network who are Web3 natives, it makes perfect sense for us to enter 2023 with a trend-jacking NFT Drop to showcase our creative and artistic abilities, across different blockchains and NFT Art platforms. It also demonstrates our ability to clients and brands who are planning on transitioning from Web2 to Web3; brands who require smart solutions (beyond NFTs) that can help them construct fresh narratives to connect with their communities in the Web3 / Metaverse space.”
The project is not Lion & Lion’s first creative foray into Web3; recently, the agency developed a limited-edition NFT series for its global client, KODAK Lens, to use NFT collectibles to help “give sight to the world.” Lion & Lion’s ability to move fast and adapt its creativity in the Web3 and Metaverse space which is valued as a multi-trillion dollar industry, also reflects the agency’s ability to create impact and tell creative narratives across all channels.
These limited edition NFT series will be released in various blockchains, debuting with Objkt.com, one of the largest CleanNFT (climate-friendly) NFT-art marketplaces for creators to mint, list, sell and buy their NFTS.
Resolution NFT Series Creators: Cindy Yap, Chan Wai Guan, Desmond Ho, TattHo Chow, Asher Ong and Brandon James Pereira