Ogilvy has appointed Krishnan Menon as President of Experience for Ogilvy in Asia. With over two decades of client-facing experience within the WPP network, Krishnan has helped some of the world’s biggest brands transform their customer engagement approach and use data to build customer-centric experiences.
In this new role, Krishnan will be tasked to bring together Ogilvy’s rich capabilities across customer engagement, commerce, CRM and loyalty, new realities and digital innovation into a cohesive, end-to-end experience offering. He will work closely with Genevieve Tan, General Manager of Verticurl (Ogilvy’s marketing technology arm) in APAC, to drive Ogilvy’s ambitious Experience growth agenda in 2023 and beyond.
Meanwhile, Sheilen Rathod, who headed Experience in Asia since 2020, will transition into a new position as Chief Growth Officer, Asia. In this newly created role, he will be focusing on strategic growth initiatives across the region and initially focus on several China-specific projects.
Kent Wertime, CEO of Ogilvy Asia, said: “Crafting unforgettable physical and digital experiences has never been more critical than today, and we are thrilled to have someone of Krishnan’s caliber join us to help clients in this space. Having previously worked with us in India for close to a decade, Krishnan understands Ogilvy’s legacy of unmatched creativity, and the possibilities that it offers to unlock growth for clients across industries, at the intersection of data, culture and technology.”
Chris Reitermann, CEO of Ogilvy Asia and Greater China, said: “The future of our Experience business in Asia is in great hands with Krishnan, whose extensive expertise across industry sectors is a perfect fit to drive our existing client partnerships. I am also looking forward to working with Sheilen in his new role as Chief Growth Officer in Asia, helping us to unlock new strategic growth opportunities across the region that will benefit our clients.”
Ab Gaur, Global CEO of Verticurl, said: “Consumer demand for personalized experiences that use deep, accurate insights and timing, powered by technology and data is at an all-time high. Having worked with Krishnan in his earlier roles within WPP, I believe he has the right combination of skills to propose the optimum solution mix to help brands take their experiences to the next level, engaging with their audience in a creative way and leveraging our clients’ existing technology investments.”
Menon said: “I am really excited and happy to be back in Ogilvy. It is like homecoming for me. The incredible depth of talent and expertise stretching from advisory to delivery across gamut of CX services, paired with the indisputable creative and brand leadership at the core, makes Ogilvy’s Experience offering unique in the market. I can’t wait to get stuck in.”
Menon most recently served as Chief Client Officer for Merkle and dentsu CXM APAC, a role in which he was tasked with nurturing and growing client relationships with a focus on helping world-class brands deliver customer experiences. Prior to that, he spent more than a decade with Wunderman and then as Chief Client and Growth Officer for Wunderman Thompson APAC. Krishnan first worked with Ogilvy at the start of his career from 1997 until 2007 across various roles culminating as the Head of Ogilvy Action in South India. He has a proven track record of delivering data-driven brand experiences for a wide portfolio of B2C and B2B brands.