Bestads Six of the Best Reviewed by Fabio Seidl, director of global creative development, Meta, NY

| | No Comments
Bestads Six of the Best Reviewed by Fabio Seidl, director of global creative development, Meta, NY

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

 

This week’s guest judge is Fabio Seidl, director of global creative development at Meta, based in New York.

BEST TV
Favorite: Loto (French Lottery) ‘Grandma‘. I’m a sucker for good, simple concepts, and this one got me: “It doesn’t happen only with other people” is an excellent argument for people to believe anyone can be a Lotto millionaire. It also uses an authentic, famous line: “what, did you win the lottery?” And hey, it has something in extinction: humor. Great casting and great, minimalistic photography. READ ON…