BBDO Guerrero Philippines hires Gino Borromeo as Chief Strategy Officer

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BBDO Guerrero Philippines hires Gino Borromeo as Chief Strategy Officer

One of the industry’s leading strategists, Gino Borromeo is joining BBDO Guerrero as Chief Strategy Officer. Borromeo has over 20 years of experience in building brands at a local, regional and global level.


Prior to joining the agency, he was VP for Corporate Strategy at SM Supermalls and Chief Strategy Officer of a world-renowned advertising agency with a base in the Philippines where he led a cross-functional team of strategists with expertise in brand strategy, social media, healthcare, eCommerce, digital media and data analytics.

BBDO Guerrero CEO, Francine Kahn-Gonzalez, said: “We are very excited to welcome Gino back into the advertising industry and of course, to BBDO. He is one of the most respected strategists in the country, behind many iconic and effective campaigns. We look forward to his valuable insights and to fruitful collaborations with our teams and our clients, as we aim to deliver growth-driving strategies and campaigns for our brands.”

“It’s exciting to be back and doing what I love.” Says Borromeo. “This time with even greater perspective on clients’ challenges. There is so much opportunity for creativity to impact the many aspects of the business, and for brands to truly make a difference in society. I’d like to think of myself as working to be the conduit that can help unlock these possibilities, and together with our passionate teams at BBDO, to drive more innovative strategies and meaningful experiences for our brands and consumers.”

BBDO Guerrero’s Creative Chairman, David Guerrero, says: “We were recently ranked as one of the top creative agencies in the region, and key to maintaining this position is to offer category-leading strategic insights to our clients. Our work is all about creating powerful platform ideas that work across media and geography to help brands succeed. Strategy enables creativity to be relevant – and relevant creativity makes things happen. So we are excited to make lots of things happen for our clients in 2023 and beyond.”