Master of Advertising Effectiveness April cohort now open – enrol today

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Master of Advertising Effectiveness April cohort now open – enrol today

Admissions for the first Master of Advertising Effectiveness cohort for 2023, which starts on April 3rd, are now open.


The Master of Advertising Effectiveness is a six-week online programme that equips marketing and advertising professionals with a complete understanding of the evidence- based principles of advertising effectiveness and how to apply them to make advertising that creates consistently better commercial results.

The programme is created and taught by advertising effectiveness expert James Hurman.

Says Hurman: “It’s everything you know the headlines of from WARC, the IPA, Ehrenberg Bass and other marketing effectiveness founts, but would like to understand in enough depth to be able to really apply it to the brands you work on.”

After a successful first year, the programme has partnered with WARC to scale up to a global audience, and will include new in-depth content from the WARC platform.

The programme is designed to equip professionals with a deep understanding of the fundamental and evidence-based principles of advertising effectiveness, enabling them to build their ability to consistently create highly effective advertising, and their confidence and influence in doing so.

It has been designed for advertising and marketing professionals, to be taken alongside a full-time job, and is delivered flexibly via a combination of 30-minute video lessons and 1 hour live video sessions with James.

Admissions are being taken at

Discounts are available for groups of 5 or more by emailing