4As Malaysia returns to in-person training with three day “4As Account Management Bootcamp”

The Association of Accredited Advertising Agents Malaysia (4As) has announced a return to in-person training with the “4As Account Management Bootcamp” to be held from 13th to 15th March.

Developed in conjunction with their long-standing training partner Chartered Institute of Practitioners in Advertising UK (IPA), the Bootcamp is a 4As Malaysia initiative with the goal of raising industry standards and fostering continuous professional development for Agency talent.

“4As Account Management Bootcamp” is designed to equip Account Managers, Account Directors and Junior Planners with key skills in three broad areas – Creating opportunites by understanding the client’s business; Planning for Account Management and making complex arguments buyable; and Making Creative Briefs brief and Creative Briefings creative.

Delegates will learn to develop their thinking about the dynamics of client relationships and develop practical skills to question a client about their business issues and to explain internally their understanding to help inform agency colleagues; acquire knowledge and understanding of the basic brand strategy models and how to translate this thinking into persuasive presentations; learn how to use the presentation brief and how to construct better arguments that help clients to agree with their thinking; develop the skills to write inspiring Creative Briefs and understand the benefits of more engaging and creative briefings; ultimately value the importance of leadership and building strong trusted relationships with colleagues, third party partners and their clients.

“Account Managers are the backbone of agencies, and their day-to-day work can often be bogged down by the intricacies of delivering work on time and within budget. However an organized thought process on how to create business growth and build relationships in a consultative, solutions based manner, with their clients are overlooked. The Bootcamp addresses this need,” said Khairudin Rahim, 4As CEO. “After attending this bootcamp, delegates who currently feel frustrated by difficult relationships with clients and sometimes with other agency colleagues will be transformed into more confident and better Account Management individuals.”

“The Bootcamp also marks the return to in-person training after three years. This allows for invaluable trainer-delegate interactions, and for a more holistic transfer of knowledge as opposed to an online meeting system,” added Khairudin.

The bootcamp will be conducted by Paul Burns (pictured), an IPA UK endorsed trainer with a wide range of veteran industry experience including leadership positions at Saatchi & Saatchi UK, and Chairmanship of the IPA Trainers Forum. Burns is the creator of award-winning training programmes, and the recipient of five IPA Training Awards including a Special Award for Best Training Director.