Balter Brewers launches new ‘We Love Good Beer’ brand campaign via Deloitte Digital Creative ANZ
Today marks the release of a new brand campaign for Balter Brewers titled We Love Good Beer. Developed in collaboration with Deloitte Digital Creative ANZ, it features a literal passing of the microphone from the types of people you normally see starring beer ads, to those who are usually relegated to playing the extras.
Says Stirling Howland, brand director and co-founder, Balter Brewing Company: “This spot is full of the kinds of people we see drinking Balter all across the country. So it’s not really an ad, it’s more of an extremely short documentary, and our hope is that everyone in Australia feels they can identify with someone in it.”
Says Tom Darlow, creative director at Deloitte Creative: “I’d like to think we haven’t actually done anything special here. We just looked at the kind of people who already love Balter, and then invited them to sing about it.”
Says 3x World Surfing Champion and co-owner of Balter, Mick Fanning: “They could have auto tuned me or something at least. I mean, come on.”
Rather than competing for the same audience as every other beer brand, the campaign is designed to reach beer drinking audiences that advertising normally overlooks – equestrian clubs, homewares enthusiasts, gaming showcases, and hair & beauty communities through direct, online and above the line media.
Supporting the campaign is the Palm Beach Womens Soccer Club who have been sponsored for the season by Balter XPA, and further overlooked sponsorship opportunities will be announced in the months ahead.
Brand Director and Co-Founder: Stirling Howland
Art Director: Ben Trueman
Marketing Coordinator: Mia Adams
Agency: Deloitte Digital Creative
APAC Chief Creative Officer: Matt Lawson
NZ Chief Creative Officer: Dan Wright
Creative Director: Thomas Darlow
Senior Art Director: Harry Skelton
Senior Copywriter: Erin Mattingly
Account Service: Abbi Barker
Account Service: Alex Peacock
Film Production: Phil Liefting
Production: Good Oil
Director: Dave Wood
Producer: Lee Thomson
Executive Producer: Andrew McLean
DOP: Marty Williams
Editor: Dan Kircher
Post Production: Stuart Bedford (Online), Matic Prusnik (Grade)
Audio: Liquid Studios
Sound Director: Peter Van der fluit
Sound Designer: Craig Matuschka
Executive Producer: Tamara O’Neill
Could’ve been from on AI-generated prompt, “Create a beer ad that ticks diversity boxes but does nothing to help help build a distinctive brand”.