BBDO Bangkok named AOR for Samsung

Samsung Consumer Electronics has appointed BBDO Bangkok as their Agency of Record. BBDO will be playing a vital role in managing communication campaigns, social media, customer relationship management, e-commerce, and more for Samsung in the Thai market.

The winning campaign idea “Live a New Day,” has already been launched at an earlier press conference this year and aims to provide the best solutions for modern lifestyles with a range of home appliances. With this new partnership, Samsung will keep generating innovative and creative ways to maintain its strong leadership position in the electrical appliance market in Thailand.

Jennifer Song, President of Thai Samsung Electronics, states that the company is confident in its products and services, and the “Live a New Day” campaign is a reflection of the fine-tuned attitudes that cater to individual lifestyles. Paramee Thongcharoen, Corporate Marketing Director of Thai Samsung Electronics, also expressed excitement about the partnership with BBDO, saying that they believe the agency will help them secure their leadership in Thailand and sustain their position as a true leader in the consumer electronics industry.

Somkiat Larptanunchaiwong, CEO of BBDO Bangkok, expressed his honor in being part of the global home appliance giant and pledged to deliver creative and effective marketing solutions that will further strengthen the brand and its products, and help achieve their target projections.