Bestads Six of the Best Reviewed by Ryan Barkhuizen, Group CD, VMLY&R, Kansas City
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Ryan Barkhuizen, group creative director at VMLY&R Kansas City.
All in all there was a great selection of work to go through. I had so much fun digging in. Thank you.
Winner: iPhone 14 ‘Long Nights. Longer Battery Life‘ – TBWAMedia Arts Lab, LA. So good. So tight. So dumb, in the best possible way. Here’s a spot that intersects its audience’s culture with a relevant product benefit in a memorable and charming way. So good to see humour poking its way back into ads again. The casting is spot on (apparently two old Canadian hockey stars) the track is subtle but hits. Could have been a true :30 but who’s counting when it’s this good;). I’m jealous and that’s what dumb will make you. READ ON…