ZEN, the leading Japanese restaurant in Thailand that stands for ‘Live Quality’ for over 32 years, has discovered the research on how office workers’ “Work Life Balance” is suffering since eating lunch at the office desk became a new norm after the pandemic. On the contrary, 51% of employees taking a lunch break outside increase their focus, creativity and ‘Productivity’.
Hence, ZEN teamed up with SOUR Bangkok to launch the ‘Bento Boss’, a customized look-alike Top Thailand’s CEO sculptures made of rice to target CEOs from all over the country, inviting them to join #WorkLunchBalance Movement encourages their employees to have quality lunch breaks outside the office, to help them come back with more productivity.
Surprisingly, Thailand’s Top Bosses, CEOs and Founders from different industries such as, Thailand’s biggest cryptocurrency exchange with over 3,000 employees, the largest insurance company, Thai Nation soccer team, the No.1 Beverage company, the leading financial currency exchange, TikTok influencers, to the big boss of music and entertainment company and many more, all gladly accepted the rice invitation and pledged to join the #WorkLunchBalance movement on their public social media platforms, and even took action by taking their employees to have lunch at ZEN, while office workers and netizens loved and helped SHARE the movement and ‘Bento Boss’ further all over the internet.
Meanwhile, ZEN restaurant also launched quality LUNCH SET with affordable price during weekday lunchtime as a real action to support the salary man to be able to enjoy quality lunch break out of their office.
Client : ZEN Restaurant
Agency : SOUR Bangkok
Executive Creative Director : Damisa Ongsiriwattana
Managing Director : Pimmard Leenutaphong
Creative Director : Nopparath Eksuwancharoen
Creative Group Head: Padcha Tanviruch
Art Director : Nutnaree Ruongpanyaroj
Designer : Ratta Srisong
Copywriter : Lacksanapatr Sirichaijumnong / Thamakorn Ruchakityanon / Tevit Phadungnanon
Business Director : Surapong Chanprasert
Account Director : Pitchayaporn Taivejasart
Account Manager : Chavisa Buakruen
Social Media Director : Napas Warasestasak
Senior Media Buyer: Gunwara Osathanond
Digital Planner: Ratchanon Charoensettasilp
Producer : Khanthida Phethai / Wuttipon Thanopajai
Food Sculpture: Worradej Juengjaroennorrasuk
Stylist : Krittiya Taemchatchawal / Soracha Anghin
Photographer : Aukarapong Sapsantitikul
Assistance Photographer : Yodboon Satyalakha / Kiattisak Janprai
Production House: n.noun studio