Parixit Bhattacharya joins BBH India from TBWA as new Chief Creative Officer

Former TBWA\India Managing Partner – Creative, Parixit Bhattacharya has joined BBH India as Chief Creative Officer.

In a career spanning over 22 years, Bhattacharya has worked with some of the biggest agencies including Leo Burnett, Lowe, Fallon, JWT, TBWA and Y&R in Mumbai, Singapore and Dubai. Bhattacharya is one of the few creative directors in the country to have created a body of work that has won Grand Prix at all three Cannes Lions shows – Dubai Lynx, Spikes Asia and Cannes Lions.

Dheeraj Sinha, Chairman, BBH India, said: “We are very excited to welcome Parixit as part of the BBH India leadership team. Parixit is a modern creative thinker and his work speaks for itself. His passion for delivering transformational work powered by creativity and his leadership skills made him perfect choice to take helm of the agency’s creative product. I look forward to working together and chart the next phase of BBH India’s success story, taking the BBH black sheep and zag philosophy to newer heights.”

Bhattacharya said: “I have pretty much manifested this gig. So, I will do my best and a half to build on the virtues of BBH India and add what’s needed to become a prolific creative company. I look forward to making a place of fun that creates objects of desire in all mediums relevant to our audiences and brands. I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

Bhattacharya has worked with global brands such as Airbnb, Apple, Adidas, Standard Chartered, Nissan, Time, HSBC, Unilever, Nestle, Red Cross to name a few. His projects have aligned technology, data and creativity and have won him Golds at most global award shows. Bhattacharya was named the 3rd most awarded Creative Director, India by Campaign Brief Asia in 2020.