TBWA\India strengthens strategy capabilities with Ranjeev Vij joining Nissan United team

TBWA\India has appointed Ranjeev Vij to the role of managing director, Nissan United 3.0 and executive director north, with immediate effect.

In his new role, Vij will be tasked with further elevating the impact of the Nissan United team, along with driving an ambitious growth strategy for the agency.

Vij moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice.

Govind Pandey, chief executive officer at TBWA\India, said: “Having someone with Ranjeev’s unique blend of expertise in the intersection of consumer experience, technology, data, and design will only further accelerate our ambition to be the leader in total brand experience and disruptive thinking.

“We look forward to what will be a very exciting year for the team and the business.”

Vij said: “There is no question the world is changing, the speed in which this change is taking place is extraordinary. To be successful, brands must disrupt the status quo through their ability to harness creativity, data, design, technology, experience, commerce, and advertising.

To be able to do all of this at The Disruption® Company, an agency that views Disruption® as an antidote to incrementalism and transformational for exponential growth is exciting. I look forward to utilising my diverse experience and propelling our clients’ business forward.”

Vij is a seasoned advertising, digital, data and PR professional with over two and a half decades of experience in the United Kingdom and India. He has worked across agencies, consultancies, and start-ups, with stints at Ogilvy, Zeno, Cognizant, McCann, BBDO, Rediffusion and Lowe.

Previously Vij launched Proximity (the digital, data and CRM arm of BBDO Worldwide in India, and set up the Digital Marketing and Business Unit for Cognizant in the UK.

He considers himself lucky to have helped shape communications and experience for some of the most competitive brands in India and Europe, such as Airtel, Coca-Cola, General Motors, Quaker, 7UP, Aviva, Dabur, Barclays, Visa, McCain, Levis, and Arcadia, to name a few.

In 2018, he was honoured amongst ‘100 Smartest Digital Marketing Leaders’ by World Digital Marketing Congress. During his career, he has steered some of the most awarded and memorable advertising & integrated PR campaigns which have been recognised at Cannes, Spikes Asia, Effies, ADMA, PR Week, Sabre, and WARC.