To mark the celebration of Holi, the festival of colour this year, Ola Electric and creative independent Manja India have created a tale of mischievous robots at Ola’s Futurefactory. The film itself is a tale of how the bots, inspired by the celebrations at the factory, decide to surprise everyone and celebrate Holi in their own way.
Anshul Khandelwal, CMO and CRO of Ola, said: “Our new campaign film demonstrates the power of technology to bring people together and create something truly unique. By highlighting the imaginative and collaborative spirit of our robots at the Ola Futurefactory, we hope to inspire viewers to think about how they can use technology to express their own creativity and connect with others. At Ola, we believe in harnessing the best of both worlds – technology and humanity – to create a better and more inclusive future for all.“
“From the moment we saw the autonomous bots at the Futurefactory, we knew that we had to do something creative with them. A story, a stunt…something that triggers a connection with them. When the opportunity came, we jumped right in. Bots and Holi, the story wrote itself,” said co-founders, Arvind Krishnan and Prajato Guha Thakurta from Manja.
Ola is India’s leading electric two-wheeler manufacturer and colour is an integral part of the product that gives them an edge over other competitors in the market. The occasion of Holi was a perfect stage to celebrate their connection with colour in a visceral manner.
Manja was launched last July 2022 by ex Leo Burnett and BBH India leads Arvind Krishnan and Prajato Guha Thakurta.
Client: Ola Electric
CMO: Anshul Khandelwal
Marketing Director: Abhishek Upadhyay
Co-Founder & CEO: Arvind Krishnan
Co-Founder & CCO: Prajato Guha Thakurta
Executive Creative Director: Suyash Barve
Creative Director: Satyajeet More
Art Director: Vishakha Sanman
Account Director: Sayali Kolge
Production House: Native Films
Executive Producers: Prithvi Luthra, Radhika Puri
Director: Aloke Shetty
DOP: Pratik Deora
Music Director: Hanif Sheikh