KFC Singapore appoints R/GA Singapore as new creative agency partner

Fried chicken is always a good idea – and KFC wants you to think of their finger lickin’ good offering first whenever you have a craving.  To set that poultry into motion, the fast food chain on Monday (Mar 13) announced it has chosen R/GA Singapore as its creative agency partner, with a new campaign due to kick off in April.

A stalwart in Singapore’s fast food scene, KFC is seeking to further raise its brand awareness and presence and evolve the role the brand plays in culture.

“We are excited to be partnering R/GA to cement KFC’s chicken leadership with our craveable taste. We love the insights and the creative work shared by the team and saw huge potential in the role that KFC could play in culture. Really looking forwarding to building greater brand love for KFC with R/GA,” says Juliana Lim, Senior Director, Marketing & Food Innovation

“The R/GA Singapore team cannot wait to work with KFC to realise our collective ambitions for the brand,” says R/GA Singapore General Manager Marianne Whitman. “Fried chicken is a universally loved dish that transcends generations – and we’re very much looking forward to getting people craving for crispy, juicy, fried chicken.”

R/GA Singapore, Executive Creative Director, Ed Cheong (pictured), said: “Change is in the DNA of R/GA. So when the pitch called for a different but incisive answer to the way KFC shows up in the market, we knew that this was a challenge we relished. We’re thrilled by the appointment and can’t wait to reaffirm the faith placed in us by the team.”

As creative agency partner, R/GA will be working with KFC across creative communications for TV, POS, OOH and digital across key business pillars.