Didi Pirinyuang signs on with VMLY&R Malaysia in Chief Creative Officer role

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Didi Pirinyuang signs on with VMLY&R Malaysia in Chief Creative Officer role

Global brand experience agency VMLY&R Malaysia has appointed Didi Pirinyuang as Chief Creative Officer. Pirinyuang joins the agency from Ensemble Worldwide Malaysia where she was ECD.


In her new role, Pirinyuang will lead the agency’s creative team in delivering best-in-class solutions for clients; sharpening its creative culture and driving its strategy to boost the agency’s creative service offerings. She will report to Kenni Loh, Chief Executive Officer, VMLY&R Malaysia.

A creative powerhouse with extensive experience spanning a wide range of consumer segments, Pirinyuang’s appointment further strengthens VMLY&R’s regional operation. It feeds into VMLY&R’s ongoing strategy to attract the best industry talent, and its mission of building connected brands via an unrivalled Commerce, Experience, Technology and Creative offering.

Known in the industry for her standout work partnering with clients like Pizza Hut, PUMA and PETRONAS, she brings with her two decades of hands-on industry experience, including, managing creative teams. Pirinyuang resigned from Ensemble Global Malaysia last month and was previously Executive Creative Director for MBCS Malaysia, for which she was a founding member, having played a key role in the growth of the business since 2017. Before this time, she was Creative Group Head for the GOVT KL (now The Clan) in Kuala Lumpur, Malaysia for two years and Creative Group Head for Naga DDB, Malaysia, for four years.

Loh said: “We are delighted to welcome Didi into the VMLY&R family in Malaysia. Her creative prowess preceded her, and with her input, we look forward to scaling our creative offering further, using brand and customer experience to deliver the most engaging and culturally relevant creative commerce experiences for our clients.”

Pirinyuang said: “Over the last two years, I have been closely following VMLY&R, and have been wowed by some of the campaigns – especially work like ‘Mengukir Malaysia’ – a fantastic campaign they did for Telekom Malaysia.

“It’s an honour and a privilege to join an agency as well-established as VMLY&R. The agency has entered a new era of creativity and I’m excited to be a part of this journey and upward trajectory. The sky will pose no limit as we combine our common ambitions of bringing creative commerce and creative excellence to the next level.”