Iris Singapore appoints Khoon Kiat Liong as Creative Director and Head of Art

Iris Singapore has welcomed Khoon Kiat (KK) Liong as their new Creative Director and Head of Art, reporting to Cristina ‘Tin’ Sanchez, Executive Creative Director at Iris Singapore. Prior to joining Iris, Liong was Creative Director at Publicis Singapore.

In his new role, Liong will help elevate the quality of campaigns for the agency’s clients. With more than 15 years spent at network agencies in Singapore, Malaysia, and China, he has handled brands like Tiger Beer, Dove, Lee, CloseUp Toothpaste, Omo & Breeze, and the Health Promotion Board.

Liong said: “I am thrilled to join Iris and bring my artistic sensibilities to the table. I believe that art has the power to transcend language and culture, and I am excited to work with a team that values creativity and innovation. I believe we can push boundaries and create impactful campaigns that resonate with audiences on a deeper level.”

“KK has a proven track record, a good eye for craft, a conceptual mind and a strong work ethic. We can look forward to better and better work from the agency with KK on board,” says Sanchez.

Liong has won multiple regional and international awards including a Gold and a Silver at Cannes Lions for Omo & Breeze’s “Dirt Is Good” campaign, and recognition from One Show, Clio, Spikes and Adfest.