GOVT Singapore creates animated campaign launching new Oatbedient products
Oatbedient in collaboration with GOVT Singapore, has recently launched a new brand film, “Oat My Goodness” for their range of powdered oat milk beverages. Oatbedient believes in creating thoughtful oat-based products that are versatile and made with quality ingredients that are not only good for you but also friendly to the environment.
The series of plant-based Oatbedient products are authentically healthy, with no nasty ingredients, junk or fillers, and they believe in clean labels that empower consumers to make the best choices, enjoying products that are equally delicious and nutritious.
Elaine Teo, Co-founder of Oatbedient, said: “Consumers today have a wide array of products to choose from and are spoilt for choice. Many products on the shelves contain ingredients which either have low or no nutritional value or is unhealthy for people. We have a simple vision at Oatbedient, we only create delicious clean labelled products that we would gladly feed our own families.”
For its launch, GOVT Singapore wanted to bring the goodness of Oatbedient to life. They knew that healthy doesn’t need to be bland and can be delightful. With the helping hand of Oatdit, Oatbedient’s mascot, the agency collaborated with Rolla Productions and Fuse Asia to illustrate Oatdit’s adventures through an uplifting original tune that showcases a world with no fillers, no junk and only good ingredients.
“Oatbedient is a fun and quirky brand that is already likable. So our job was to make sure we help paint the journey of Oatdit introducing the products in an entertaining way. And what better way to educate consumers on its benefits than with a catchy tune?” says Jimmy Neo, Group Creative Director of GOVT Singapore.
The campaign will run across multiple channels including social media and digital (Media Platforms: Instagram, Facebook, YouTube, TikTok).
