bujukrayu rebrands to br and launches new creative agency – seleBRasi

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bujukrayu rebrands to br and launches new creative agency – seleBRasi

bujukrayu, an Indonesian creative agency established in 2013, is transitioning into a creative collective by rebranding itself as “br” and launching its first creative agency, seleBRasi.


“br now will focus on creating new companies and business territory not limited to agency, but still in creative and marketing service,” said Bondan Eko, the Co-Founder/Creative Business Director of br. “seleBRasi will be the first creative agency business unit that is officially launched under br’s intimate philosophy to carry on the devotion while bringing the ability to handle more clients.”

seleBRasi is the brainchild of Reza “Japret” Maulana (pictured right), serving as Creative Business Director, and Elisse Desiree (pictured left) as Business Director. Services span from branding, advertising, design, to marketing communication strategies tailored to each client’s specific needs and objectives. Operational since last year, the agency has worked with a wide range of clients, namely, TikTok, Grab, Glico, Oronamin C, Axis, Surya Pro Mild and ESB.

“The agency’s philosophy comes from the core belief that great ideas can stem from even the smallest things worth celebrating for, and it’s our job to nurture them until they flourish into campaigns that inspire and engage people,” says Maulana. “We aim to create work worth celebrating for our clients and ensure everyone involved enjoys the process.”

“We believe the importance of muscling creativity to drive sustainable business results,” says Desiree. “We want to make sure that our people enjoy what they do, so that they will produce even greater ideas and better quality of work. Therefore we celebrate everything while having fun during the process. ”

Prior to joining br, both Maulana and Desiree had amassed a wealth of experience working in various agencies in the advertising industry. Maulana had previously held Creative Director roles at Mango Group Myanmar and Bates CHI&Partners, and spent a significant time of his early days at MullenLowe Jakarta. Desiree, on the other hand, had previously worked at Flock Creative Network as a Strategist and held Account Manager roles at Bates CHI&Partners and JWT. During their careers, they have handled numerous global and local brands, including Visa, Coca-Cola, Carlsberg, Sampoerna, Unilever, XL Axiata, and Gudang Garam.

SeleBRasi’s launch is a welcome addition to the Indonesian creative industry, and its unique approach to creativity is expected to impact the industry significantly.