Robinson and Wolf BKK’s new film encourages Thai’s to “Discount for what you love most”
Robinson, Thailand’s top department store has launched its annual ‘Robinson Salesation’ sale, which allows you to choose whichever items you want to discount by just putting stickers on and getting the price off.
To promote the campaign, Wolf BKK partnered with Thai director, Nawapol Thamrongrattanarit, to create this amusing commercial called ‘The Air Drummer.’ The film wants to encourage Thai people to “Discount for what you love most.”
In the film, everyday, a girl practices drum even though she has no drum to play with. She practices as a routine. Finally, her mom notices. As a mother, she suddenly runs to Robinson with a 90% discount sticker in her hand. However, there was an unexpected turn of events.
Credits
Agency : Wolf BKK, Thailand
Chief Creative Officer : Torsak Chuenprapar
Deputy Executive Creative Director : Nopharit Dusadeedumkoeng
Creative Group Head : Woottipong Lamangthong
Senior Copywriter : Anin Sriurairatana
Copywriter : Yarinda Ketjumpol
Art Director : Kanyaporn Longprasert, Smita Tronglakkana
Managing Director : Phannika Vongsayan
Business Director : Chonlatid Saenghiran
Communications Director : Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Agency’s Producer : Chanapat Srabua
Production Company : Happy Ending Film
Director : Nawapol Thamrongrattanarit
