Unleash the potential of purpose and mobile-first content with BBDO at ADFEST 2023

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Unleash the potential of purpose and mobile-first content with BBDO at ADFEST 2023

AdFest 2023 is set to kick off this week, bringing together some of the biggest names in advertising and marketing to share their insights on the latest industry trends and best practices. Among the various exciting events planned from Friday and onwards include a workshop on “Creativity for the Mobile-First Era” given by BBDO Singapore’s Guan Hin Tay and Boom Digital Media’s Ming Wei and a keynote speech on the topic of “Brand Purpose in Asia” given BBDO Asia’s Hans Lopez-Vito.


The workshop “Creativity for the Mobile-First Era” kicks off on Friday, March 24th, from 9.30am to 13.00pm in Room Pattaya 3 at the Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group in Pattaya, Thailand and offers an exceptional opportunity for marketers and professionals seeking to enhance their social media marketing strategies.

Led by Guan Hin Tay, Creative Chairman of BBDO Singapore, and Ming Wei, Founder of Boom Digital Media, the workshop will focus on TikTok, designed to help attendees create engaging and compelling content that resonates with their target audience in the mobile-first era. BBDO Strategy Planner Shermaine Law will also share the latest trends and insights, including strategies for creating compelling TikTok content and reaching specific target audiences.

Participants will be able to develop their own vertical storytelling action plan to apply to their future marketing campaigns before the end of the day.

The workshop is limited to 30 delegates, so interested attendees are advised to register as soon as possible to secure their spot. Please note that participants are required to bring their own laptop and mobile phone on the day.

To register for the workshop, please click here.

In the late afternoon of Friday, 24th of March, from 4.15pm to 4.50pm, Hans Lopez-Vito, COO of BBDO Asia, will take the stage to deliver a keynote speech on “Brand Purpose in Asia: Insights from BBDO Asia’s Latest Study.” The speech will delve into key findings from BBDO Asia’s latest report on brand purpose, with a focus on how Asian consumers respond to it. By analysing the socio-cultural nuances in how consumers from different countries react to brand purpose, Hans will provide valuable insights that can assist marketers and agencies in crafting more effective, purpose-driven brand narratives.

A valuable session for anyone looking to create more impactful brand narratives and marketing campaigns that truly connect with consumers across the region.

People can download the full report on “Brand Purpose in Asia” for free here.

For more information on AdFest, visit their official website.