New Beerlao campaign via WORKKIT Bangkok says don’t try and be cool, just be Lao

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New Beerlao campaign via WORKKIT Bangkok says don’t try and be cool, just be Lao

Beerlao is a well known beer in Laos however some younger drinkers do not perceive Beerlao as the cool choice when compared to other beers.

 

This new video campaign, via WORKKIT Bangkok illustrated the truth of Lao through day-to-day situations including being at restaurants, clubs and parties.

WORKKIT Bangkok and Meidea Full Service Vientiane as Marketing and Media lead strategy wanted to show that by behaving out of Lao character is tedious, absurd and shouldn’t be followed.

This campaign was shared and became a popular social media topic among Lao’s people.

VIEW THE FILM

Credits
Advertising Agency : WORKKIT Bangkok x Meidea Full Service, Laos
Production Company : Songmue Production
Creative Director : Adam Siriraka
Art Director : Adisak Boodsabong,
Copywriter : Chatchawan Rakyaem
Copywriter : Issarawon Sasiwongsaroj
Strategic Director : Chattakul Nachisit
Client Service Director : Koblap Narukatpichai
Head of Project Manager : Supansa Srisongphol

New Beerlao campaign via WORKKIT Bangkok says don’t try and be cool, just be Lao New Beerlao campaign via WORKKIT Bangkok says don’t try and be cool, just be Lao