Mediabrands Content Studio (MBCS), the media-fuelled creative content agency within the IPG Mediabrands network, has announced key updates to its leadership team in Malaysia, in the form of a Creative Leadership Council.
Stanley Clement, Chief Executive Officer of MBCS Malaysia, said: “In this world of disruption and contradictions, our readiness to innovate, adapt and change is what will keep us poised for the creatives of tomorrow. How we engage, how we communicate, and how we move people with the content we create – that’s the true test of communications of today, as we strive to drive innovative storytelling for our clients.”
Andrew Shee (pictured top right)has been appointed as Executive Creative Director of MBCS. The 19-year creative veteran joins the agency from his eight-year stint in China, where he was awarded a multitude of accolades. He was most recently Senior Creative Director of Dentsu next in Shanghai.
Internally, MBCS has also promoted Ahmad Nazril Ibrahim (pictured bottom left) to Executive Creative Director of MBCS. Ibrahim has played an integral role in shaping the creative content of key client PETRONAS and will continue to build on the cultural nuances influencing homegrown businesses in Malaysia.
Working alongside Shee and Ibrahim are award-winning Consultant Executive Creative Director, Mun Tuck Wai (pictured bottom right), and Executive Creative Director, Kevin Le (pictured top left). Tuck Wai and Le have been with the agency for seven years and will continue to lend their expertise and creative guidance on a group level across all capabilities including branded, original, social, and performance content.
Clement added: “We are carefully curating our Creative Leadership Council and bringing together the best minds of the industry with a mix of modern, traditional, data, storytelling, and long and short form content. They have a host of awards recognising their talents and creative work under their belts, and I’m excited to see how they work together to harness the best of our people’s potential. The Council and our teams will continue to fuse our unique proposition of intelligence and an insights-led, data-driven content practice to connect brands with people in the most compelling and personalised way.”
Over the past eight years, MBCS Malaysia has built a strong, award-winning presence in the content space, backed by creativity, data, and innovation, led by CEO Clement, and supported by Managing Director, Phang Mei Jeng. This forward-looking move of establishing the Creative Leadership Council signifies a multi-faceted commitment by the agency to broaden the scale and scope of its content offerings for clients and to continue to drive creative excellence across the network.