This Mother’s Day, DS Spiceco, a part of the DS Group, has launched a new campaign for Catch Salts & Spices. The campaign was launched via Grapes and The Titus Upputuru Company, with a short film that depicts the sacrifices made by mothers to ensure a better life for their children.
Over the years we have seen mothers sacrifice childcare and take up jobs far away from their children to ensure a better future for their family. This Mother’s Day, Catch Spices depicts a story portraying a truly unique facet of motherhood, where a mother distances herself from her daughter to protect her from her own life’s hardships.
The film shows the mother lovingly cooking and secretly delivering food every day to her daughter, Nimmi, at an orphanage. The food becomes their only connection while being separated and allows her to express love to her daughter.
Client: DS Group
Brand: Catch Spices
Production House: The Titus Upputuru Company
Director: Titus Uppuuru