Ogilvy Indonesia appoints Fernando Sarael to lead Content Strategy & Studio offering

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Ogilvy Indonesia appoints Fernando Sarael to lead Content Strategy & Studio offering

Ogilvy Indonesia has appointed Fernando Sarael as new head of its growing Content offering. Fernando’s mandate is to accelerate how Ogilvy delivers impactful content at scale at the intersection of brand building, agility, and efficiency. As Head of Content, Fernando will lead a 30+ team of content strategists, designers and writers.


Prior to the expanded remit, Fernando has led the Wyeth Nutrition business, receiving accolades in Indonesia and APAC marketing award shows while contributing to the brand’s sustained business growth. He also serves as the training lead, spearheading capability upskilling and learning and development initiatives.

“Fernando has grown to be one of the most valuable business leaders in Ogilvy Indonesia. He has successfully led his team to deliver award-winning work for Wyeth Nutrition and is a driving force in continuously modernizing the digital capabilities of the Agency. I am delighted to expand his role to head our content studio offering and lead Ogilvy Indonesia to the next chapter of growth in this space,” said Group CEO Sieg Penaverde.

Fernando said: “I’m excited to expand my role at Ogilvy and take our content offering to the next level. With our talented team and innovative technology, we can create impactful and personalized content that packs a powerful punch!”

“Ogilvy Indonesia innovates and creates at the intersections of capabilities to bring the best possible growth solutions for our clients. Fernando has successfully led our key businesses for whom we deliver content as a core service. With his expanded role, Fernando now has the opportunity to work across multiple brands in the Agency and accelerate how they deliver content that impacts brand and business growth. I am confident that with Fernando at the helm, Ogilvy Content Studios will grow even more,” said Executive Director and Head of Operations Samir Gupte.