Publicis Groupe Japan has elevated Yoshishige Takei to Executive Creative Director.
Takei started his career as a copywriter at a local agency in Japan. Later, after winning the TCC (Tokyo Copywriters Club) Newcomers Award, he moved to Saatchi & Saatchi, which was integrated into Publicis Groupe in Japan in 2016. Here, he served as a creative director/copywriter at beacon communications, which won Gold at last year’s Campaign Creative Agency of the Year Awards. He has amassed experience with numerous brands including Philip Morris, P&G, Mondelez, Danone, T-fal, GlaxoSmithKline and IG Securities.
Having won both domestic and international advertising awards, Takei has in recent years served as a jury member for many prestigious advertising awards.
Gareth Mulryan, Chief Executive Officer, said: “I have been continually impressed by Takei-san’s ability to bring his immense creative craft talent to every project and overlay it with today’s modernity in all the work he does, which is so valuable to our clients’ business. It’s always great to see people grow in a company and Takei-san has certainly done that and I know he will be a great ECD.”
Erick Rosa, Chief Creative Officer of Publicis Groupe Japan, said: “Takei-san has been a critical member of our team, leading teams and brands with consistent work that brings results and fame to our clients. I have had the privilege to work with him for close to five years, and year in and out, his work always rises to the top. I am very happy that he is now an Executive Creative Director, and I am sure that his colleagues and clients share the same sentiment.”
Takei’s promotion is effective immediately.