Cockpit + CJ Worx Bangkok turn unused roadside rest-huts into car check points this Songkran
Cockpit, one of Thailand’s leading brand in autofit industry emphasizes the brand belief of prioritizing the safety of traveling by launching this new campaign via CJ Worx Bangkok, titled ‘Sala Cockpit’, to ensure the safe travel for everyone during Songkran festival.
Songkran festival is the period that Thai people travel the most, which results in a higher rate of road accident. One of the major cause of these accidents is the lack of proper car inspections before long distance travel. Cockpit, in collaboration with CJ WORX, would like to ensure safe travel for all Thai people during Songkran festival through their ‘Sala Cockpit’ campaign.
‘Sala Cockpit’ turned an unused roadside rest-house into a Cockpit special brand that offers a variety of services including vehicle inspection, tire change, oil change, and emergency assistance service during Songkran.
AGENCY: CJ Worx
Creative Chairman & Founder: Saharath Sawadatikom
Associated Creative Director: Vuttichai Chongsanguan, Chalotorn Nuanthong
Creative Grouphead: Nawaporn Suetrong
Creative Grouphead: Nida Techakitteranun
Agency Producer: Saralrat Chalermsripinyorach
Managing Director: Chawana Keeratiyutamonkul
General Manager: Warapan Pornphichitpan
Associate Business Director: Pinpinat Piyatataungvara
Senior Account Executive: Nathawadee Runguthaisiri
Prodution Team: KlakFilms
Director: Adisak Chanchaipoom
Producer: Satapath Rongkapun
Director of photography: Kittipat tachatararak
Assistant director: Kobploy Tansahawat
Editor: Tanapoom yampuk
Event Team: MI 6 BANGKOK COMPANY LIMITED