GIGIL demonstrates how Grab offers instant Mother’s gifts because some gifts take time
If you’re a newlywed, you’ve probably been asked by your parents for a grandchild, which is exactly what happens in GIGIL Philippines hilarious new Grab film.
When a mom asks for a grandchild for Mother’s Day, her son and daughter-in-law start the process of making one by doing a sensual dance and finishing it upstairs. A delivery rider then shows up with a bouquet, much to her delight. After all, for instant Mother’s Day gifts, one can order from Grab.
This ad deviates from the usual serious and touching Mother’s Day ads we see every year. But behind the humor is an example of a very real situation for young Asian couples, which Grab effectively used to highlight the benefit of its instant deliveries.
While we work on the big gifts, there’s Grab to keep parents happy.
Credits
CLIENT: Grab
Regional Head of Marketing & Brand: Sulin Lau
Head of Regional Brand & Partnerships: Mindy Yap
Head of Regional Campaigns & Brand Partnerships: Adeline Kwek
Assistant Brand Manager Marketing: Hathai Chanyanupap
Regional Brand, Social, Partnerships Marketing: Adil Ismeer
AGENCY: GIGIL
Chief Creative Officer: Badong Abesamis
Chief Creative Officer: Herbert Hernandez
Creative Director: Leslie Cua
Creative Director: Jordan Constantino
Senior Art Director: Heninah Salud
Art Director: Jeremy Palac
Copywriter: Zion de la Peña
Copywriter: Tria Casas
Copywriter: MJ Viernes
Managing Partner: Jake Yrastorza
Account Director: Tonee Lacson
Account Director: Inna Tupaz
Account Manager: Sophia Santos
Senior Planner: Nanais Hernandez
Planner: Fritz Dalawampu
Broadcast Producer: Sasa Abella
PRODUCTION HOUSE: Arcade Film Factory
Director: Marius Talampas
EP: Codie Larracas/ Paula Collado
LP: Mara Bernaldo
DOP: Ber Cruz
AD: Sunny Dumayas
PD: Diong Fernandez
Caster: Carlos Lapira
PM: Kristine Aguilar
Staff: Daryl Caca/ Kat Quirimit/Mei Pondare
Offline: Alvin Chan
Grading: Biba Abiera
Online: Neil Mendoza
Hit Productions:
Arranger: Arnold Bueno
Sound Engineer: Vener Ariston
