Following the first part of a two-night Award ceremony taking place at BFI Southbank, London, UK on 24 May at 7:30pm BST, D&AD announces one Black Pencil amongst Craft, Advertising and Collaborative winners. The remaining Craft, Side Hustle, Design, Culture and Impact winners, alongside the Companies of the Year and President’s Award, will be announced the following evening, 25 May.
This year, there were a record number of entries to the Awards, with nearly 30,000 individual pieces of work making up the 12,243 entries. At Wednesday’s ceremony, one Black Pencil, the creative industry’s most coveted accolade reserved only for truly groundbreaking work, was awarded.
Division receives a Black Pencil in the Visual Effects/ Craft category for Pharrell, 21 Savage and Tyler, The Creator’s music video, CASH IN, CASH OUT, using CGI animation to create avatars of the three musicians dancing in a magical environment.
Two Collaborative Pencils have been awarded, celebrating innovative and long-lasting partnerships. These go to Iyama Design and Kamoi Kakoshi Co, Japan, for ongoing work with MT MASKING TAPE that started with the development of a logo through to a promotional exhibition still held around the world today; and Ogilvy UK and Unilever for A 66-YEAR PARTNERSHIP, a collaboration that began in 1957 when a certain David Ogilvy wrote the first print advert for the Dove beauty bar.
Donal Keenan, Awards Director at D&AD, comments: “This first round of winners reflects the strong standing of craft at the D&AD Awards with the first-ever Black Pencil for Visual Effects. An outstanding piece of work that swept the board in many other production craft categories this year. We can also see from the Collaborative Award how brands can successfully drive positive change in society and also build commercial brand success. Well done to the winners for setting that example.”
See a breakdown of how Asia has performed after night one below or click here to view all the winners.
From China and Hong Kong, The Nine has won a Wood Pencil for their ‘Ladies of Tang Dynasty’ campaign.
Cheil Hong Kong / Cheil PengTai’s ‘Quest for Dyslexia’ has won a Wood Pencil in Media and picked up 2 shortlists.
Ogilvy Hong Kong was shortlisted in the Radio & Audio category.
India has been Asia’s strongest performing country, led by Leo Burnett India who have been awarded 2 Graphite Pencils for ‘The Missing Chapter’ and ‘#BringBack2011’, in the Art Direction and Experiential category. The agency also scored 5 Shortlists
McCann Worldgroup India’s ‘Shagun Ka Lifafa’ scored a Graphite Pencil, Wood Pencil and shortlist.
VMLY&R Commerce India has scored a Graphite Pencil, 2 Wood Pencils and a Shortlist.
Ogilvy Mumbai picked up 2 Wood Pencils and a Shortlist.
L&K Saatchi & Saatchi was Shortlisted 2 times. VMLY&R Mumbai, Chrome Pictures and BANG BANG each scored 1 Shortlist.
TBWA\HAKUHODO Tokyo, Geometry Ogilvy Japan and gogatsu all scored 1 Wood Pencil. Iyama Design and Kamoi Kakoshi Co, Japan were awarded a Collaborative Pencil. Dentsu Tokyo and Dea / Hakuhodo Kettle Tokyo have been shortlisted.
From the Philippines, Leo Burnett Group Manila has picked up a Shortlist.
In Singapore, Ogilvy Singapore has been awarded 2 Wood Pencils and a Shortlist. MullenLowe Singapore scores a Wood Pencil and 2 Shortlists. TBWA\Media Arts Lab Singapore and Toaster Singapore also picked up Shortlists.
Cheil Worldwide Seoul’s award winning ‘Knock Knock’ campaign has picked up a Wood Pencil and 2 shortlists.
In Thailand, Ogilvy Group Thailand’s award winning ‘The Innocent Eyes’ continues to be recognised winning a Graphite Pencil and Wood Pencil.